Description

The Tao of Persuasion Preview Call (October 11th 2006)1. Introduction: What is persuasion, and course structure. Here we tackle the controversy around persuasion and tell you what to expect in the course (14min).2. Rapport: What is it, what’s it good for, how to get it, and two dynamite techniques for doing that (8min).3. Presuppositions: The least known, most covert, and quite possibly most powerful part of persuasion. The technique to get that raise from your boss (6min).4. Values and criteria: How to discover your audience’s unconscious motivators and leverage them for persuasion (6min).5. Decision strategies: How to sell to people exactly the way they buy. This is incredibly potent stuff. When I first learned this, it was the technique that seemed “almost like magic” (2min).6. Synthesis: Developing your own toolkit. I give you one of my super-effective personal strategies here, the “towards-and-away metaprogram with pseudo-orientation in time” (much easier than it sounds), 3min.7. Voice control with Bob Corff: Bob talks about the importance and power of an effective voice and leads two exercises for you (16min)8. Written persuasion: In his inimitable way, Grant Adams talks about contextualizing your story, using sensual language and speaking your audience’s language (11min).Free download here: http://www.taoofpersuasion.com (the bottom of the site)