Description

Ever wondered why you just can’t get a song out of your head??The term earworms or catchy tunes refers to those songs which you hear a few times and then just can t get out of your head. Now, earworms mbt Rapid Languages uses this phenomenon to put the essential words and phrases you need not just on the tip of your tongue, but it transports them deeply into your long-term memory, ready for instant recall.Rhythm and words i.e. song and verse have always been a very powerful memory aid, and this is supported by recent scientific research. The advertising industry knows only too well how powerful music can be in getting the message across with brainwashing-like jingles and soundbites. The idea is as simple as it is old. Before the age of writing, ancient historical events were recorded in verse and song form for easy memorisation. In his book ‘Songlines’, Bruce Chatwin describes how the Australian Aborigines were able to navigate their way across hundreds of miles of desert to their ancestral hunting grounds without maps. And how? The extensive lyrics of their traditional songs were exact descriptions of the routes.