Description

Product DetailsPaperback: 305 pagesPublisher: Wiley; 2nd edition (October 19, 2010)Language: EnglishISBN-10: 0470634189ISBN-13: 978-0470634189Product DescriptionGet customers, clients, and co-workers to say “yes!” in 8 minutes or lessThis revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a “no” into a “yes.” Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can masterThe amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say “no” to you and learn how to turn that “no” into a “yes” from that moment on.From the Inside FlapIn the last decade, scientific research has revealed new and amazing insights into how persuasion really works. For The Science of Influence, persuasion expert Kevin Hogan examined and road-tested all the newest research and tactics in influence and here presents the best new ideas and strategies. Coupled with the most effective of the traditional persuasion techniques, this book offers a simple, concise, and practical compendium of what works and what doesn’t.For salespeople, marketing professionals, and anyone who persuades others for a living, there’s no excuse for not having the newest, most effective tools and tactics at hand—and this book provides them. Hogan combines these techniques into a revolutionary system that will get anyone to say “yes” in eight minutes or less.With a wealth of the best new ideas and techniques—as well as secrets of persuasion never before revealed—The Science of Influence will show you how to: Present a convincing physical appearance Read and send powerful and effective body language messages Turn on the charm for maximum effect Make your target feel comfortable talking to you Ask questions to learn about your target’s values, desires, needs, and beliefs Use secret tools to build credibility fast Convince your target of the negative consequences of a “no” Be persistent—but not annoyingThe Science of Influence also reveals the hard science behind the most effective techniques—how the surrounding environment affects your listener, how they form habits and routines (and how to break them), and how the conscious and unconscious minds work. More than just a book about salesmanship, this book will change the way you communicate with coworkers and clients, family and friends. It’s the Holy Grail of persuasion—a proven system for turning a “no” into a “yes.” –This text refers to the Hardcover edition.